Digital Media and Its Impact on Social Networking Among Artisans in Keffi Local Government Area, Nasarawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Social networking has evolved with the rise of digital media, providing an avenue for individuals and groups to connect, share, and collaborate on various activities. In Keffi Local Government Area (LGA) of Nasarawa State, artisans who specialize in various trades such as tailoring, carpentry, and metalworking have traditionally depended on local networks and word-of-mouth to expand their businesses. However, the increasing use of digital media, particularly social media platforms like Facebook, WhatsApp, and Instagram, has revolutionized how these artisans interact with potential clients, collaborators, and suppliers. Digital media enables artisans to showcase their work, advertise their services, and form professional networks beyond geographical constraints. Previous studies (Adebayo & Adamu, 2023) suggest that digital media has significantly enhanced networking opportunities for small business owners, particularly artisans. This study will investigate the extent to which digital media impacts social networking among artisans in Keffi, focusing on the ways it helps them increase their reach, collaborate with peers, and access new markets.
1.2 Statement of the Problem
Artisans in Keffi LGA, like many in rural areas, face challenges in expanding their businesses due to limited access to larger markets and professional networks. While traditional networking methods are still prevalent, they are often inadequate for artisans seeking to expand their influence and access new opportunities. The growing use of digital media presents an opportunity to enhance these social networks and business opportunities. However, little is known about how artisans in Keffi are utilizing digital media for networking purposes. This study aims to examine the role of digital media in enhancing social networking among artisans in the area and its impact on their business growth and collaboration.
1.3 Objectives of the Study
- To examine how artisans in Keffi use digital media to expand their social networks.
- To assess the impact of digital media on business growth and collaboration among artisans in Keffi.
- To explore the challenges and opportunities faced by artisans in Keffi in utilizing digital media for social networking.
1.4 Research Questions
- How do artisans in Keffi use digital media to enhance their social networks?
- What impact does digital media have on business growth and collaboration among artisans in Keffi?
- What challenges and opportunities exist for artisans in Keffi when using digital media for social networking?
1.5 Research Hypothesis
- The use of digital media significantly enhances social networking among artisans in Keffi LGA.
- Digital media positively impacts business growth and collaboration among artisans in Keffi.
- There are challenges and opportunities in the use of digital media for social networking among artisans in Keffi.
1.6 Significance of the Study
This study will provide valuable insights into the ways digital media can empower artisans by enhancing social networking and expanding business opportunities. It will offer practical recommendations for artisans, business development organizations, and policymakers on leveraging digital media to support the growth of small-scale businesses.
1.7 Scope and Limitations of the Study
The study is focused on the use of digital media for social networking among artisans in Keffi LGA, Nasarawa State, and does not extend to other regions or industries. The study also does not address the broader impacts of digital media on other aspects of the artisans' lives.
1.8 Operational Definition of Terms
- Digital Media: Online platforms and tools such as social media, websites, and mobile applications used for communication and business promotion.
- Social Networking: The process of creating and maintaining professional relationships and connections for personal or business purposes.
- Artisans: Skilled manual workers who craft products by hand, such as tailors, carpenters, and metalworkers.
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